Cubitac Cabinetry Sparked Buzz at KBIS 2024 with “Product, People, Innovation”
Ridgefield, N.J. – February 27, 2024 – At the Kitchen & Bath Industry Show (KBIS) in Las Vegas, Cubitac Cabinetry generated significant buzz with the debut of nine new door styles and the introduction of a refreshed customer care philosophy. Exhibiting from February 27–29 at Booth #W1955, the brand also unveiled a new era of branding that underscores its commitment to innovation, product excellence, and people-first service.
Joel Weiss, CEO of Cubitac and the driving force behind the company’s renewed corporate direction, emphasized a move away from surface-level industry gimmicks in favor of meaningful engagement.
“This year, we focused on fostering personal connections between our reps and our customers, while showcasing innovative products that truly sparked conversation on the show floor,” Weiss said.
Product and Innovation
Cubitac’s nine new premium door styles drew strong attention from designers, dealers, and industry professionals throughout KBIS 2024. Available in on-trend finishes including Lace, Denim, Moss, Natural, Silk, Cashmere, Sapphire, and Hazelnut, the new doors reflect both contemporary tastes and enduring design sensibilities.
Among the highlights was the introduction of rift-cut oak finishes, prized for their tight, linear grain that aligns seamlessly with modern, clean-lined kitchen design. The collection includes updated interpretations of classic shaker styles, refined slab doors with softened edges, and a broad range of finishes spanning matte, glazed, and traditional wood tones.
Cubitac also showcased enhancements in quality control, delivery speed, and craftsmanship, with select styles now incorporating Blum hardware. A newly implemented color-matching technology enables an expansive palette of nearly limitless color options, offering designers greater flexibility to meet specific project needs.
The People’s Pledge
Beyond product launches, Cubitac introduced its “People’s Pledge,” a customer-focused initiative centered on transparency, accessibility, and direct communication throughout the entire project lifecycle—from order placement through installation.
“If our customers can dream it, we can craft it,” Weiss said, emphasizing Cubitac’s ability to deliver personalized cabinetry solutions at an accessible price point.
The Cubitac booth in the West Hall of the Las Vegas Convention Center became a hub of activity, featuring hands-on displays of both new and existing door styles, along with a custom color station that enhanced the interactive experience for attendees.
Customer Relations and Commitments
Cubitac reaffirmed its dedication to direct customer service, expanded dealer support, and a lifetime warranty on its cabinetry—commitments that resonated strongly with show visitors.
“Our mission to elevate cabinetry without compromising quality, service, or style is clearly connecting with the market,” Weiss concluded.
About Cubitac
Founded in 2011 in Ridgefield, New Jersey, Cubitac Cabinetry brings decades of expertise to the design and manufacturing of artfully crafted, durably built cabinetry. The company blends fine detailing, precision engineering, and time-honored craftsmanship with a mix of domestic and imported materials to create beautiful, functional spaces for today’s homes.
